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Keywords: professional (managing) competence, the head of secondary education establishments, communicative competence, communicative culture, managing activity; managing communication, the formation of communicative competence, master’s training, evaluation criteria, teaching methods, pedagogical conditions
Keywords: professional (managerial) competence, management activity; communicative competence; linguistic, speech, cultural, strategic, pragmatic, illocutic competence; professional training; formation and development of communicative competence; pedagogical conditions
Keywords: competence, professional competence, methodical competence, linguistically methodical competence, communicative and reader competence of junior pupils, professional linguistically methodical preparation
Keywords: literary reading, literary education, future primary school teacher, artistic and aesthetic understanding of the essence of literature, art, language specificity of literature, observation, experiment as a techniques of stylistic language analysis
Keywords: asymmetry, language culture , deviation , interference, doublespeak , literary language, linguistic norms