The article substantiates the role of pedagogical competence in the structure of the professional readiness of the education manager at the European higher education institution. The factors influencing to the formation of professional competencies of the teacher and the education manager have been systematized. It has been emphasized that when preparing the education manager it is necessary to take into account the necessity to include it in various types of professional activity, including organizational and managerial, informational-analytical, diagnostic, innovative, methodological and educational activities, etc. The important conditions for achieving the effectiveness of educational activities are; taking into account social changes, which necessitate the formation of professional competencies of the teacher and manager of education; taking into account new conditions for the implementation of the educational process: the ability to cooperate with students of different social, cultural and ethnic origin; conclusion of new educational programmes, participation in the organizational development of the school and in the development of new forms of assessment of students' knowledge; ability to work with parents of students and other social partners have been concluded.