Educational content (perceptions of educational texts) contains suggestive properties and abilities under certain conditions to create a system of association of thoughts, feelings and images that promote successful learning. The student (subject of educational communication) uses techniques of suggestion as a mean of union joint actions with the teacher on the content of their course, understanding of one another. The relevance of the study is that the study of poetics is from the standpoint of perception and associative system triad «individual - object - individual ". The survey results also show that students’ understanding and perception of the artwork depends on the level of their creative thinking development, experience, focused education by the means of the poetic word, and also due to psychological characteristics of the age of the students. Taking into account these characteristics of poetics associative perception it is necessary to activate analyzing of poetry at school as a way of reproduction and creation of artistic images. Suggestibility of the art image is that it generates the system of additional images, linking to the integrity student’s experience and achievement of poetic concept of work author.